With nearly 50% of menstruating women in India still lacking access to proper sanitary products, Naarica is on a mission to bridge the gap with innovative, eco-friendly solutions. By combining international design with Indian manufacturing, Naarica is revolutionising functional intimate wear with high-performance menstrual products that prioritise comfort, sustainability, and convenience.
Speaking with CNBC-TV18’s Zenia Baria, Saina Nehwal expresses her enthusiasm, stating, “Menstrual hygiene is a critical yet often overlooked issue in our country. Through this collaboration, I hope to create greater awareness and provide women with access to the high-quality, sustainable products they deserve. This is more than a business investment—it’s a step toward empowerment and change.”
Naarica is India’s only German lab-certified anti-bacterial alternative to traditional pads, offering reusable and eco-friendly menstrual care with a simple mantra: USE. WASH. REPEAT. Their period underwear, built in France and backed by rigorous scientific standards, provides women with a cost-effective, reliable, and environmentally conscious solution.
The Founder of Naarica, Shruti Chand, welcomed Saina Nehwal, stating, “Partnering with Saina Nehwal is a huge milestone for Naarica. Her advocacy for our product will help us reach diverse demographics and educate women on the importance of absorbent sanitary care. This collaboration will allow us to scale operations, enhance our product range, and expand outreach to underserved communities.”
With a projected market size of $522 million by 2025, the menstrual hygiene industry in India is experiencing rapid growth. Naarica’s partnership with Saina Nehwal is set to accelerate this transformation, ensuring that women no longer have to compromise on their menstrual health.
Beyond products, Naarica fosters a strong community of Naaris—women who challenge norms, embrace change, and inspire others. This collaboration marks a bold step toward reshaping the menstrual hygiene landscape and empowering women nationwide.
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